Without a trustless platform, the number of advertising frauds is increasing together with the growth of the advertising industry.
As a highly developed industry, advertising has its own mature supply chain which includes multiple levels of agencies. Advertisers usually have to face a complicated industry chain, which does not only cost high commission fee, but also reduce the efficiency of advertisement value exchange.
In current digital advertisement industry, there are not only top medias and publishers, but also small publishers who can’t afford neither an expensive agency nor a sales team. They have very limited room to monetize in traditional advertising ecosystem.
Through block chain technology, with its characteristics of decentralization and intelligent contract, it is the natural optimal solution to this problem. The aim is to establish an open and healthy digital advertising industry block chain ecology.
By establishing an advertising ecosystem on the block chain, the above information asymmetry will be eliminated, so the cost paid to the intermediary structure will be minimized.
With blockchain technology, small and medium-sized publishers can now mobilize communities to boost their incomes in a more diversified environment through a "token economy".
DMCoin(DMC), the token of DMChain ecosystem, conforms to the ERC-20 token standard and will be freely traded via the Cardano public chain.
DMC identification is the unified blockchain based account for advertisement audience to have encrypted accurate user portrait. It allows advertisement audience to manage and unify their on-chain and off-chain personal data.
DMNetwork hosts the core logic and smart contracts of the system.It connects advertisers, publishers and agencies, records all kinds of data including transaction records, advertisement audience’ behaviors, publishers’ history reputations, etc.
DMEchange is the decentralized advertising exchange platform based on the data from DMNetwork. Publishers can publish their advertisement space (traffic resource) to the smart contract on DMChain via the SDK of DMChain system. Advertisers and Agencies will bid for their interested advertisement spaces.
The DMLei platform has now aggregated tens of thousands of media and advertising resources to provide one-stop digital marketing services through intelligent SAAS plus human services. Based on the resources and operation experience accumulated by DMLei, DMChain is committed to evolve DMLei into the era of blockchain and create a new community based on DMChain.
One of the most comprehensive and influential full-media information service platforms. OKZ will be the first blockchain media to access the DMID, providing the unified identification of DMChain account for the advertising audiences. Users accessed with DMID will receive more accurate content push. Meanwhil, users will receive ADE tokens in return.
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Internet serial entrepreneur, joined the startup company in 2008, independently took charge of back-end system development and project management, and the company got 40 million round A financing in 2010. In 2012, we started the cool Latin family's O2O platform, which was acquired by an angel in the first place, and was acquired by the yuanzhou group in 2015 and has successfully withdrawn.
Serial entrepreneur, technology believer. Rich, professional and practical experience in internet marketing.2013, co-funded bitcoin trading website with investment from various institutional investors including Shenzhou pay and AAMA fund, one of top 5 bitcoin exchange in China, and set up branchin Japan, Australia.2015, funded digital marketing SaaS platform DMLei, devoting on resolving the difficulty of SME marketing and establishing new ecosystem of intelligent marketing.
M. Eng. of Peking University(big data/computer science). 20 years R&D and 10 years technical director working experience. Strong interest and hands on experience in the enterprise application of data house, data mining and big data driven decision-making. Good knowledge on new technology and concept regards internet, mobile internet and e-commerce.
The media industry serial entrepreneur, the top ten planner in 2014, senior Chinese business planner; He was the first media of the lighting industry, the ancient city lighting decorative lighting, Chinese ceramic journal editor and general editor; "Sankei shimbun review producer China furniture industry mainstream media, the press center of Chinese industry group general manager.
Polin has 5 years technical working experience, mainly on PC software, mobile software and web applications. When worked in consult.ru, Polin leaded a private blockchain project which help enterprises upload untamable file.